As a business, you always want to be on the lookout for better and more effective ways to reach your audience. Whether you measure this regarding return on marketing spend or the strength of your message, it's hard to find a marketing channel that's more impactful than writing instruments, but why stick to the "norm". Our highlighters are colorful and vibrant and can be printed with your logo in up to 4 pantone colors or for something really special go for a full color transfer print. We offer extremely competitive prices on highlighters and a completely free mockup service with some of our products able to be turned around in only 24 hours. Put us to the test and we promise you won't be disappointed.
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Since they're only used on rare occasions, imprinted highlighter pens are a highly popular business gift. The fact that they're used so infrequently means that promo highlighters are very long lasting and the recipient should be able to get use out of them for a long time to come.
Plus, even when not in use the personalized highlighter pen makes an excellent addition to any desk drawer or mug.
One of the nice thing about highlighter pens is that they can be used by a wide cross-section of individuals. As such, if your brand appeals to many different audience segments you just might be able to reach all of them with promotional highlighters.
For instance, if one of your audience's included undergraduate students studying for graduate school and another segment included working professionals, you could reach both with custom branded highlighters.
While all businesses want to market in ways that are effective and that help bring in masses of new customers, the bottom line is that if the campaign is outside of your budget, it doesn't matter how powerful the advertising medium is because you won't be getting it. That's the beauty of using custom imprinted highlighter pens to market your business.
They are amazingly affordable. In fact, it's difficult to find another marketing channel that offers the affordability found in promo highlighters.
Have you ever tried drawing something using a highlighter? If so, you'll know it to be an unforgettable experience. So why not use this concept as the basis for your next promo campaign? Doing so is probably easier than you think.
All you have to do is organize a contest where you ask the contestants to pen a masterpiece--using your logo highlighter pens. You could give the highlighters away, publicize the contest, and highlight the winner (no pun intended) in an upcoming print or digital ad campaign.
By their very nature highlighter, pens are easy to spot. In fact, if you had a desk full of pens, pencils, paper, and one highlighter, you'd most likely notice the highlighter before seeing anything else. Not only that but the fact that highlighters have a larger surface area than pens means that as a marketer, highlighter pens give you an ample print surface to market your message on.
There are even some three-in-one promo highlighter pens that offer three different colors in one pen which provide an even greater surface area.
At the end of the day, it all comes down to marketing yourself in a way that works best for your brand. Of course, if your brand prefers to promote itself in ways that are easily recognizable, affordable, fun, versatile, etc. then promotional highlighter pens offer a terrific opportunity to promote your brand.
So if you haven't already done so, do your business a favor and invest in a promotional highlighter marketing campaign!